Sergio Villalobos
Today’s business professionals are swimming in an endless sea of data. This course provides a guide to translate good data into understandable, actionable insight using a narrative structure.
Participants will walk through the process of crafting a compelling data narrative, starting with exploratory analysis and moving into explanatory analysis that is clear to your audience. Time-tested narrative structures will be drawn from to communicate complex information in a way that resonates with decision-makers and leads to action. Practical exercises using financial data will reinforce concepts for learners.
Skills / Knowledge
- Learn to separate the data for analysis versus the data used to communicate that insight
- Apply exploratory analysis to identify key data drivers in a data sample
- Learn to create and ask questions for your audience to create presentations that stimulate action and response
- Demonstrate the benefits of adding a persona to your data to create stories that resonate
- Explore historical storytelling frameworks and how they help us make compelling data stories
- Craft a compelling data storytelling “arc” that takes readers through carefully designed narrative stages
- Employ techniques to deal with the impatient decision-maker
- Understand how compelling stories can help to overcome resistance or entrenched “myths” and corporate cultural “blind spots”
Issued on
March 10, 2023
Expires on
Does not expire